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Presenting ...

Dave Lakhani

    Dr Proactive  was privileged to interview Dave Lakhani on "The Inside Success Show."   Inside Success Radio, Randy Gilbert, The Inside Success Show


  The topic for today is "persuasion" and if you are involved in any business that requires you to get more people to buy the things, or if you need to get the assistance of other to accomplish your goal, then you need to know how to persuade today.

This special guest says, "Persuasion is both an art and a science that is often misunderstood by most people. If you tell someone you'll be introducing them to someone who is very charismatic they are very excited to meet that person, but, if you tell that same person you'll be introducing them to someone who is very persuasive, they'll most likely have another reaction all together." He believes their concern is misplaced, because what most people are afraid of is being manipulated. True persuasion actually is a process that allows one person to lead another to their own very best conclusion. True persuasion is also not able to be blocked as it causes literal physical, biological and physiological changes in your body.

The best news is that virtually anyone can learn to persuade easily, effectively, and ethically, and if you're ready to learn the art of true persuasion, then I highly recommend you pay attention to this very special guest.

Randy had the pleasure of interviewing Dave Lakhani, author of "Persuasion: The Art of Getting What You Want"

He is one of the nation's most in demand persuasion experts and his book is published by Wiley and is available in bookstores worldwide.

Dave has a very unique background which we'll learn a little later, but there are a few important things you should know about Dave.

Dave is the President of Bold Approach, Inc., the nation's first business acceleration strategy firm. He has been responsible for growth of 300 - 1800% in the companies he works with and that growth typically happens in under 18 months. He's also a highly sought after speaker who addresses audiences from large Fortune 500 companies to small think tanks and mastermind groups.

You'll find that Dave has a unique combination of theoretical and practical knowledge. He has read over 5000 advertising, marketing, sales and business books and another 2000 books on psychology, brain function, influence, seduction, power and behavior modification. Dave is also a master practitioner of NLP and a Master Hypnotist though most of the persuasion and influence material that he teaches doesn't rely on either skill. He is more focused on those naturally occurring skills that can be developed and enhanced in anyone easily to make them more persuasive.

In this interview, you will learn:
  • How to persuade anyone, in an ethical way, using the effective strategies of a cult
  • Easy to implement tactics that create a "cult following" of your customers
  • What Dave Lakhani did to break away from the cult he grew up in and how he now uses similar methods to build million-dollar businesses
  • Why Cult tactics are so strong that they will penetrate even the toughest armor that people use to fend off advertising

Dave Lakhani gave lots of secrets, tips, and strategies
 during this interview, and you can hear many, many more from other equally wise guests, (with true secrets to success), 
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Dave Lakhani
Dave Lakhani

"Dave Lakhani is truly a Master of True Persuasion and I would gladly listen to whatever he says...YES, HE'S THAT GOOD!"

- Dr Proactive, Host of
"The Inside Success Show"

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