He provides strategies and concepts to create a culture that sets your organization apart in the hearts and minds of your marketplace where products and services are increasingly seen as being interchangeable. So whether you're an employee working in a large or small business or whether you currently have your own business and are looking to find the right 'formula' for business success - I highly recommend you listen closely and have a pen and paper handy. You won't want to miss a word HEAR THE FULL INTERVIEW